MUSTO approached our sports division Creative Midfield to create a community amongst dinghy sailors of all ages and categories. Following a review of the systems currently in place and the competitions that existed “The Speed Challenge” was born.
The MUSTO Speed Challenge app allows sailors to record their highest speed and see how they measure up against sailors across the UK. Each month, the top three fastest sailors on the Overall Speed Wall win MUSTO sailing prizes.
Creative Midfield, the sporting arm of Noesis, worked alongside MUSTO and it’s technology partner to create an engaging and intuitive app user experience and design a fresh, clear user interface.