Caxtonfx Case Study

Designed and built with care, filled with creative
elements and useful options.
Project start.

Client.

CAXTON FX

CAXTONfx have been providing expertise in foreign exchange to customers throughout the world since the start of the century.

Challenge.

To develop a visual identity system and APP UI & UX.

CAXTONfx approached Noesis to develop a visual identity system which would enable the organisation to adopt a unified approach to their marketing.

The steps.
First step
Research &
evaluation

Evaluate current market share and perceptions and research competitor brands and the market landscape.

Second step
Brainstorming &
sketching

At this point look at how the identity can be implemented across various media and what supporting elements can be used.

Third step
Creative &
development

Consolidating ideas into a defined solution and establishing the core look and feel.

Fourth step
Artwork &
guidelines

Create print and digital artwork files and templates to be used by the inhouse team following a guidelines manual.

Fifth step
Finalizing &
launching

Briefing the in house team at CAXTONfx on using the identity system within collateral.