CAXTONfx have been providing expertise in foreign exchange to customers throughout the world since the start of the century.
CAXTONfx approached Noesis to develop a visual identity system which would enable the organisation to adopt a unified approach to their marketing.
Evaluate current market share and perceptions and research competitor brands and the market landscape.
At this point look at how the identity can be implemented across various media and what supporting elements can be used.
Consolidating ideas into a defined solution and establishing the core look and feel.
Create print and digital artwork files and templates to be used by the inhouse team following a guidelines manual.
Briefing the in house team at CAXTONfx on using the identity system within collateral.