Springboost has recently instructed Noesis to carry out research for a smooth relocation from the Active Sports industry to the ‘Health & Wellness’ market. So far, our Brand Perception Study has been circulated through a number medical specialists for their expert opinion on all possible transitive movements that the current brand may face. In an effort to provide a thorough set of findings, we have also included a separate set of results from the general population. We hope to juxtapose the two findings in order to in gain insight into the most beneficial actions for the brand.

Our Brand Perception Study implements numerous innovative features to ensure that the results obtained are in line with the potential considerations of our client. Our volunteers will undergo a visual, language and colour perception study based on a multichoice system which provides comprehensive analytics  in a transparent review format. The delivery of these questions will include a variety of colour schemes, intuitive typography and use of visual imagery.  This will help to establish to the subtle emotive differences which are crucial to the impact of the brand in a new sector.   The survey therefore should act as a tool to identify crucial shifts and therefore greatly reduce any of the risks associated with a repositioning exercise.

We await to extract some decisive results over the forthcoming week in an effort to provide Springboost with the best and most suitable action plan via a fully comprehensive and detailed report.  We hope that our survey will help to reveal any particular branding strategies that will prove effective for Springboosts’ subsequent manoeuvres.

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The Estates Gazette front cover is the one of the most high profile marketing opportunities in the commercial property market. The winner will be revealed on the 8th of December at the Hilton on Park Lane.

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Dynamic new CGIs released for Medina Palms showcasing the landscaped courtyard area and two luxurious swimming pools. A 3D walk through animation of the site is now in development, to give investors a realistic simulation of moving through these exclusive Kenyan residencies.

To celebrate the launch of the The Els Club Copperleaf Noesis has applied a skin to the global website supporting the luxury positioning of The Els Club brand. In addition a section has been added to the website to showcase The Els Clubs worldwide. At an Els Club you can expect a supreme golfing and leisure experience reflecting Ernie’s own personal tastes and inspired by some of the greatest destinations he has visited around the world in his 20-plus years as a champion golfer.

Click here to visit the Ernie Els website.

As a branding agency, Noesis are always striving to create unified brand experiences for their clients. Our background in brand strategy means we know exactly how important it is to ensure that our clients have strong representation that reinforces the brand across every platform used.  Most companies realise the importance of the integrity of their brand message in their website and print materials, but overlook their Twitter account/Facebook page/ LinkedIn profile. This is a missed opportunity because these forums are often the first point of contact clients have with your brand, and this experience forms their initial perception of the company.

The customisation of YouTube channels has been around for a while now, but not many people are aware of what they can actually do.  Here’s the lowdown…

So what can Noesis do in this platform?

Visually we can edit all the colour themes in line with your brand, change the fonts to improve readability and insert any background image to illustrate your brand message.  We can also control the transparency of the modules giving a more modern effect. Technically we can change the channels url in line with your company name, we can edit the visibility of the information modules on your page making sure your key content stands out, shift the hierarchy of the modules on your page and control the amount of data displayed in any of the modules.  We can also give the channel a title and set all the keywords and tags so that it is easier to find in searches.

What if I want more?

If you want more design features than this or you want to create banners you have to become a YouTube Partner which gives us more programming power.  Fundamentally this partnership program is structured to allow you to gain revenue from the views you get online, but it also protects your copyright, allows you to post longer videos, lets you stream live and gives you the tools to construct a better mobile youtube experience.  A good example of this type of customisation is VideoJug. Anyone can apply to be a YouTube Partner and the application is free, however to qualify you need to make videos that regularly gain over 1000 views and own the copyright to everything you post.

Medina Palms, luxury overseas residences in Kenya have been brought to life by the creative team at Noesis.  A computer generated image captures the essence of the residences and their private access to the powder white beaches of the Indian Ocean. Noesis will be creating a series of viewpoints which best reflect the scale and location of the residences.

Noesis have aided the Ernie Els team in creating a brochure emulating the ‘touch and feel’ experience of ‘The Big Easy’ restaurant in Stellenbosch, South Africa, using evocative visuals and seductive layouts.

Our clean, new look website is now live providing an optimised user journey and seamless navigation; view our portfolio, find out more about our services or simply pick up the latest news from our blog. You can also join us on Facebook, plug into our networks on LinkedIn or follow our curated marketing/design/technology feeds on Twitter.

We look forward to hearing what you think!