SEO

Search Engine Optimisation (SEO) is the process of improving the visibility of a website in search engines and search results, and, therefore, increasing the number of visitors to the site. In order to maximize the SEO of your website, it is important to understand your target audience, and what keywords they would use when searching for your web site through a search engine. Understanding what terminology will be searched by potential visitors is key because it enables the website manager to prioritise and emphasise these terms within the website to increase the chances of it appearing in the search results for these specific terms. For example, a website selling car insurance should use the keywords “car”, “insurance”, and “car insurance” frequently in order to match with the key terms used by google users looking for car insurance.

The most common worldwide search engine is Google (for the UK this being google.co.uk and google.com in USA) which will primarily look for the searched keywords in a websites domain and home page. It is crucial, therefore, to use key terminology relating to your company/services on your homepage. Whilst it may, at first, appear that making sure your website is search engine optimised is a daunting task, there are several tools available which can help improve the understanding of your audience and which terms are essential to use within the site. Continue reading+