Introduction to Google+

A new social media platform launched three weeks ago that is going to change our approach to social media marketing. You may have thought you had this one down: you blog, you tweet, you have a micro site on Facebook and then, technology leaps forward and it’s time to rethink the mix. Let us talk you through it…

First, what’s so different about Google+?

Essentially Google+ is very much like Facebook and Twitter, arguably an amalgamation of the best features of both. The key difference is in a tool called Circles which essentially lets you categorise your contacts, and allows for asymmetric sharing of information across these categories – you therefore have greater control over your privacy, selecting who sees what, and the beauty is that this also works in reverse so that you don’t see every piece Continue reading+