Well, its almost time for Fashion Plastics big premiere at Pure London this weekend! Held in the Olympia Exhibition Centre this ridiculous display of all things fashion will be running from February 14th to February 16th. Our ideas have now developed into a reality as seen by the design to the left of an exhibition banner we designed for the grand event. We took a 1980’s approach and ran with it: big, bold colours, odd angles and taking advantage of the brightness of the product itself. By having it run diagonally across the banner we added put a spin on what could have been just a simple rainbow stripe. We kept the same sort of feel in mind when designing the other FashionPlastic assets and in the end we sustained a consistent theme between the flyers, stickers, banners and holding page for the website. We’re checking out the event this weekend and we’ll let you know how it goes!