Studio Blog

Noesis has been recruited by a fun and free-spirited company known as Fashion Plastic.  Producer of bendable watches that come in all sorts of crazy colours and sizes, we are excited to begin brainstorming themes, logos and more.  Made for the young and fun the same rubber texture used for these watches has been used for immensely influential branding campaigns such as the yellow Lance Armstrong LiveStrong™ bracelets and the pink Breast Cancer bracelets.  However, the bracelets have also spilled over into the popular market as a fashion statement.  Fashion Plastic has added an additional element to an already popular design, which gives us a chance to brainstorm a wider range of ideas.  We have just begun working on this campaign and the ideas are already spilling out, it’s hard to keep track of who said what! Stay tuned!