Noesis have launched a web site for Portman Capital Partners which gives an insight into their unique business offerings and philosophy. Noesis will be working with Portman to create their marketing materials and advertising over the coming year.
Thursday 29th October 2009
Portman Capital Partners Launch Web Site
Wednesday 28th October 2009
Bausch & Lomb US deliver the message
Noesis have developed a series of newsletter templates using their email campaign software, Kite, to enable Bausch & Lomb to deliver marketing messages to their databases of consultants and surgeons. The system allows the internal team the opportunity to reach out to clients and consultants through email and gives them access to register for current events and see timetables of global activities.
Tuesday 27th October 2009
Noesis Rebrands International Capital Markets Firm Winterflood Securities
Noesis has created a new identity for Winterflood Securities, the pan-European capital markets firm and subsidiary of Close Brothers Group. The consultancy was appointed by Winterflood Securities following a three-way pitch earlier this year, overseen by Managing Director, Jez Hayter.
Julian Palfreyman, Chief Executive of Winterflood Securities commented, “Winterflood Securities is a firm committed to efficient and responsive liquidity provision, combined with classic trading values and modern technology. We wanted to create a visual identity to reflect that, enabling the Company to move into new markets and territories. Noesis has provided us with a brand, vision statement and supportive materials to facilitate this.”
Jez Hayter, Managing Director of Noesis said, “We have spent the past few months working with Winterflood Securities to identify the core vision and brand position of the firm. This has been realised through client perception studies, internal audits and a review of the current brand and marketing materials. The result is we have created an identity that reflects Winterflood’s position in the marketplace. The ‘W’ icon is a modern interpretation of the Company’s traditional core values – innovation, technology and growth.”
To compliment the branding exercise, Noesis will conduct a refresh of both the corporate and Investment Trusts websites and a roll out campaign comprising of updated marketing materials and advertising. These will be launched internally and externally through the remainder of 2009 and early 2010.
Thursday 22nd October 2009
Bausch & Lomb Bespoke Mailer Campaign
As part of Noesis’ remit to refresh the Bausch & Lomb marketing materials, the team have come up with an unique mailer announcing Bausch & Lomb’s transition from using the glass to plastic lens packaging. Following surgical market feedback, the slider mailer announcing the new plastic vial was produced with the two straplines: ‘We’ve listened carefully’ and ‘Carefully packaged’ to not only highlight the acknowledgement of market sentiment, but also the ease of use of the new packaging. Including an overview of how to use the new packaging, each mailer has been translated into their respective language to be marketed to surgeons across Europe, ahead of the plastic vial launch.
Tuesday 20th October 2009
Noesis Create Brand for Kenyan Furniture Company
Inspired by the art and architecture of Kenya, Noesis is happy to introduce the new brand for Mombasa Harbour Trading Company, the luxury importers of fine furniture and decorative arts. Throughout the brand development process we examined a number of different possibilities to capture the spirit of the country and it’s people and convey the objective of the company. Our main source of influence became the tradition of repeating patterns, which feature heavily in local and antique art and architecture.
The brand is created from a few simple elements repeated in different arrangements. We became quite fascinated with the property of such repeating patterns to form images not only in the positive but also in the negative space, thus creating an image, within an image, within an image…The more you examine such patterns the more different combinations and images you can see. It was a great opportunity to test our basic geometric skills and learn more about a different culture.
Thursday 1st October 2009
As Winter Approaches Noesis Begin New Identity Project
Noesis have been approached by August Farms to create an identity and web site for their Environmentally Sensitive Agricultural Contractors organisation. Noesis will work closely with the farm to develop an identity that best reflects the companies services, the team are looking into the opportunity to use the seasons in the branding through the possibility of changing the colours associated with the brand to match the current season and transferring that through the web site by offering the user the option of switching styles, in this case, seasons depending on their preference.
Come back soon to see some of the studio development