Noesis has recently created a unique advert for the Ernie Els Design team which has been published in Golf Course Architecture magazine, the definitive source of information for the golf course architecture industry. “The brief was to come up with a concept for the new golf course development, Albany, located in the Bahamas. In conjunction with the strap line ‘A new horizon for the Bahamas’ we developed the concept of a rising golf ball, similar to that of a sun rising, characterising the exclusive opportunity for the Ernie Els design team and the growth of a new development for Albany.” commented Jay Parker, Creative.
The Noesis team are currently developing adverts for Ernie Els wines for ‘The Wine Spectator Magazine’ and Golf International to be published in November.
The creative team at Noesis are currently developing a brand for Mombasa Harbour Trading Company based in Kenya and have turned to local architecture and arts/crafts for inspiration. Using patterns which are evident in both the carpentry and stone masonry we have developed a unique series of repeat shapes contained within a square structure. This combined with a traditional typeface enhances the integrity and roots of the business.
Noesis have been instructed to develop the brand and communication devices for recently formed ‘lifestyle products’ company Mombasa Harbour Trading. The company ethos is around: connecting new friends to the kinds of ‘treasures’ that relate strongly to their own sense of self and personal identity(of adventure, exoticism, travel, worldliness).