Noesis have completed phase 1 of a 4 phase approach to the refresh of the Winterflood Securities brand. Having conducted internal interviews, client perception studies and a competitor analysis proceess Noesis have been able gain an insight into the financial world and in particular the market making sector. The 92 page document identifies Winterflood Securities peer groups and their core offerings, in addition to deconstructing their vision statements and brands, through means of brand, web site, vision statement, external activities and visual audits.