The branding team at Noesis have developed a series of thought pieces which guide businesses through the process of branding or refreshing their brand. The thought of approaching the task can be daunting, we highlight the importance of having a brand that connects with the audience and creates an emotional connection with your product or service. The process can and should be an enjoyable one! Visit www.noesisbranding.com for more information
Thursday 19th February 2009
Executive Performers Regroup
Recently formed Executive Performers have appointed Noesis to create the identity structure for the umbrella brand and relationship graphics between the parent company, Executive Performers and its group companies, VMA Search, VMA Selection and Interim Performers.
Thursday 19th February 2009
How Important are Mock Ups?
Edward Symmons
How important are mock ups for our clients? They are time consuming and with the increasing popularity of the PDF format are becoming rare, depending on the client, they are however an indispensable format to showcase a design. In some circumstances it is necessary to give a client a tangible product which engages them, allowing them to see the physical dimensions of a piece or how a blind emboss works. Paper technology is a dying art, it should be embraced by designers and they should be education in what is achievable using paper.
Thursday 19th February 2009
Laura Goes Vintage
Fred Perry Vintage
Whilst walking through my new covent garden office location, I stumbled across the Fred Perry Vintage store, where I found a pair of very reasonably priced shoes!