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Noesis have covered Ernie Els once again in Golf Course Architecture magazine July 2010. The advert is based on Ernie’s success on the golf course and has been reflected in the achievements of Ernie Els Design, a full service design company that is committed to create classic golf courses that fit the environment around the world.
Noesis have created a unique invitation and direct mail campaign for Bausch + Lomb’s Crystalens User Meeting to be held in France, the invite covers a clear overview of the Crystalens AO lens.
The idea is to have a mechanism wheel that spins around that shows the quotes through the die cut lens. Another piece of the invitation is a clear acetate sheet to represent clear vision, and printed on this was the actual invitation information. People can hold this up and see through the acetate also being able to read the text.
Development for our client Fashion Plastic is well under way. Many different concepts have emerged involving everything from retro pop culture to the use of colourful textures to rainbow after rainbow. With the event a little less than two weeks away we are awaiting approval of our final banner concept and it is looking like we will finish ahead of schedule. The next phase involves ensuring the rest of the deliverables fit in with the concept of the chosen vision. The event is being hosted by Pure London at Olympia London. We hope to see you there!
As part of Noesis’ remit to refresh the Bausch & Lomb marketing materials, the team have come up with an unique mailer announcing Bausch & Lomb’s transition from using the glass to plastic lens packaging. Following surgical market feedback, the slider mailer announcing the new plastic vial was produced with the two straplines: ‘We’ve listened carefully’ and ‘Carefully packaged’ to not only highlight the acknowledgement of market sentiment, but also the ease of use of the new packaging. Including an overview of how to use the new packaging, each mailer has been translated into their respective language to be marketed to surgeons across Europe, ahead of the plastic vial launch.
Noesis is pleased to announce they are working with Bausch & Lomb to refresh their marketing materials within the European surgical devices business.
Marketing collateral will include product brochures, mailers, technical sales sheets, online newsletters, product microsites and patient videos. This is a great opportunity for the creative team at Noesis to review and refresh existing consultant and patient materials that are currently out in the market. Noesis will be working closely with Bausch & Lomb’s marketing manager for Devices to ensure a consistent visual and written message across the European marketplace.
Jez Hayter commented “This is a great opportunity for us to extend in different markets, we are very excited about the relationship we are developing with Bausch & Lomb and are looking forward to the future”.
Noesis are pleased to announce that a new member of staff will be joining the team as of the 1st June 2009. Julia Tombak will be joining us from Australia, where she is a graduate in graphic design from the University of New South Wales.
Julia will experience life in a London-based creative agency working on our branding and graphic design projects and our team are looking forward to learning firsthand the different styles used in graphic design in Australia.
Noesis are working with Jaeger-LeCoultre to design an exclusive invitation and event programme for the 3rd Jaeger-LeCoultre Polo Charity Cup to be held at Ham Polo Club, Richmond in June. This year’s event will feature the world’s best polo player, Adolfo Cambioso and the Marchioness of Milford Haven.
The invitation is to be produced on super-heavy weight card with white foiled branding and polo graphic, in keeping with the exclusivity of the event. Noesis will also be working on the event programme which will be designed to match the invitation concept. Laura Martin, Noesis director commented, “We are delighted to add Jaeger-LeCoultre, the leading Swiss watch manafacturer, to our portfolio of luxury brands and look forward to working together in the future.”
To learn more about Jaeger-LeCoultre, please visit www.jaeger-lecoultre.com
Noesis has been appointed as dedicated global creative agency for world renowned golfer, Ernie Els following a successful relationship over the last three years. Duties will involve creative design including print, on line digital media and advertising.
Phil Cotton, Business Manager to Ernie Els, commented: “This is an exciting time for the growth of the Ernie Els brand globally, and our global advertising initiatives need to reflect that. We very much look forward to continuing our relationship with Noesis and believe that their creative experience and understanding of our businesses will help us to continue to strengthen the Ernie Els profile”.
Jez Hayter, Managing Director of Noesis, added: “We are delighted to be working with Ernie Els, a highly respected brand. We have completed a number of exciting projects over the past few years and look forward to continuing our successful relationship with Ernie Els.”
Noesis have created a look book showcasing the luxury tailoring offered by Esq Bespoke. The large format book will be launched at a fashion press launch on Tuesday 21st April and includes imagery from a recent photoshoot directed by Noesis creative director Jez Hayter.
Noesis was recently featured in SportBusiness International, following the successful launch of the new Ernie Els website designed and produced by the creative team at Noesis. SportBusiness International is the leading monthly magazine for the sport industry.
For more information on SportBusiness International and Noesis’ involvement in sports-related projects, please visit www.sportbusiness.com