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Noesis have covered Ernie Els once again in Golf Course Architecture magazine July 2010. The advert is based on Ernie’s success on the golf course and has been reflected in the achievements of Ernie Els Design, a full service design company that is committed to create classic golf courses that fit the environment around the world.
We have already had some exciting developments in brainstorming concepts behind products for Bausch + Lombs Crystalens lenses. As we move from project to project we have maintained that all surgical material design remains consistent with
Bausch + Lomb’s rebranded look. We are looking forward to continuing to develop new ideas and concepts for Bausch + Lomb and will continue to update you on our progress!
Development for our client Fashion Plastic is well under way. Many different concepts have emerged involving everything from retro pop culture to the use of colourful textures to rainbow after rainbow. With the event a little less than two weeks away we are awaiting approval of our final banner concept and it is looking like we will finish ahead of schedule. The next phase involves ensuring the rest of the deliverables fit in with the concept of the chosen vision. The event is being hosted by Pure London at Olympia London. We hope to see you there!
As part of Noesis’ remit to refresh the Bausch & Lomb marketing materials, the team have come up with an unique mailer announcing Bausch & Lomb’s transition from using the glass to plastic lens packaging. Following surgical market feedback, the slider mailer announcing the new plastic vial was produced with the two straplines: ‘We’ve listened carefully’ and ‘Carefully packaged’ to not only highlight the acknowledgement of market sentiment, but also the ease of use of the new packaging. Including an overview of how to use the new packaging, each mailer has been translated into their respective language to be marketed to surgeons across Europe, ahead of the plastic vial launch.
Noesis has recently created a unique advert for the Ernie Els Design team which has been published in Golf Course Architecture magazine, the definitive source of information for the golf course architecture industry. “The brief was to come up with a concept for the new golf course development, Albany, located in the Bahamas. In conjunction with the strap line ‘A new horizon for the Bahamas’ we developed the concept of a rising golf ball, similar to that of a sun rising, characterising the exclusive opportunity for the Ernie Els design team and the growth of a new development for Albany.” commented Jay Parker, Creative.
The Noesis team are currently developing adverts for Ernie Els wines for ‘The Wine Spectator Magazine’ and Golf International to be published in November.
Noesis is pleased to announce they are working with Bausch & Lomb to refresh their marketing materials within the European surgical devices business.
Marketing collateral will include product brochures, mailers, technical sales sheets, online newsletters, product microsites and patient videos. This is a great opportunity for the creative team at Noesis to review and refresh existing consultant and patient materials that are currently out in the market. Noesis will be working closely with Bausch & Lomb’s marketing manager for Devices to ensure a consistent visual and written message across the European marketplace.
Jez Hayter commented “This is a great opportunity for us to extend in different markets, we are very excited about the relationship we are developing with Bausch & Lomb and are looking forward to the future”.
Jez Hayter, Managing Director of Noesis has just completed day 1 of an epic cycle ride of 182 miles to be covered in 2 days through Cornwall and Devon supporting Nigel Rowley in his quest to ride from Land’s End to John O’Groats in 14 days. In support of The Born Free Foundation and The British Heart Foundation the pair set off from the infamous Land’s End sign travelling only on “B’ roads via the coast of Cornwall to Padstow. As you can see from the photograph Jez (left) has come prepared on a lightweight race bike with 14 gears ‘The Red Baron,” whilst Nigel (right) is sporting a Dawes tourer “The Tank,” with 27 gears and lots of bags which are empty. You can guess who will be getting up the hills and who will be walking!
Noesis has been appointed as dedicated global creative agency for world renowned golfer, Ernie Els following a successful relationship over the last three years. Duties will involve creative design including print, on line digital media and advertising.
Phil Cotton, Business Manager to Ernie Els, commented: “This is an exciting time for the growth of the Ernie Els brand globally, and our global advertising initiatives need to reflect that. We very much look forward to continuing our relationship with Noesis and believe that their creative experience and understanding of our businesses will help us to continue to strengthen the Ernie Els profile”.
Jez Hayter, Managing Director of Noesis, added: “We are delighted to be working with Ernie Els, a highly respected brand. We have completed a number of exciting projects over the past few years and look forward to continuing our successful relationship with Ernie Els.”
Noesis was recently featured in SportBusiness International, following the successful launch of the new Ernie Els website designed and produced by the creative team at Noesis. SportBusiness International is the leading monthly magazine for the sport industry.
For more information on SportBusiness International and Noesis’ involvement in sports-related projects, please visit www.sportbusiness.com
ESQ Bespoke have recently taken delivery of their new samples books. The unique structure of the carry case will allow for six binders containing their samples to be mix and matched, enabling a more structured offering to clients on an initial meeting.
