Bausch + Lomb’s Bespoke Invitation

Noesis have created a unique invitation and direct mail campaign for Bausch + Lomb’s Crystalens User Meeting to be held in France, the invite covers a clear overview of the Crystalens AO lens.

The idea is to have a mechanism wheel that spins around that shows the quotes through the die cut lens.  Another piece of the invitation is a clear acetate sheet to represent clear vision, and printed on this was the actual invitation information.  People can hold this up and see through the acetate also being able to read the text.