30
Dec
Dec
Bausch + Lomb Email Refresh
Noesis wrapped up the end of 2009 with a design for a new HTML e-mail template for Bausch + Lomb’s US EMEA teams. Bausch + Lomb have recently gone through a dramatic re-branding of their own which heavily influenced our re-vamped version of their newsletter template. The updated template utilizes the new corporate colours and integrates soft curves into the design. This allows for a large amount of information to be displayed in an engaging, accessible and effective manner. The newsletter, sent through an e-mail campaign system “Kite”, provides an effective way of communicating what is new and exciting at Bausch + Lomb to their employees, clients and consultants.
11
Nov
Nov
Watamu Community Hospital Gets Branding Treatment
Noesis has developed the brand and application for a community hospital in Watamu, Kenya, we were approached by the hospital to create a logo which reflects the nature of the hospital and the services they offer.
The symbol needed to be as recognizable as the International Symbol for medical care but with a local feel. The interweaving cross icon symbolises the connection between cultures creating a symbol of strength contained in a secure environments graphically represented by a circle.
Noesis value the importance of being involved in non for profit organisations and currently work with the Ol Malo Trust and Children’s Radio Foundation, also based in Kenya.
The international client base Noesis currently serves, allows our creatives to learn other cultures and what visually drives them, the bold rich colours which are significant to Kenya serve as an inspiration.
06
Nov
Nov
Noesis featured in Design Week
Noesis have been recognised and featured in this weeks Design Week for their branding of international capital markets firm Winterflood Securities, part of the Close Brothers Group.
29
Oct
Oct
Portman Capital Partners Launch Web Site
Noesis have launched a web site for Portman Capital Partners which gives an insight into their unique business offerings and philosophy. Noesis will be working with Portman to create their marketing materials and advertising over the coming year.
To visit the site please click here
Categories: Website Design
28
Oct
Oct
Bausch & Lomb US deliver the message
Noesis have developed a series of newsletter templates using their email campaign software, Kite, to enable Bausch & Lomb to deliver marketing messages to their databases of consultants and surgeons. The system allows the internal team the opportunity to reach out to clients and consultants through email and gives them access to register for current events and see timetables of global activities.
Categories: Website Design
27
Oct
Oct
Noesis Rebrands International Capital Markets Firm Winterflood Securities
Noesis has created a new identity for Winterflood Securities, the pan-European capital markets firm and subsidiary of Close Brothers Group. The consultancy was appointed by Winterflood Securities following a three-way pitch earlier this year, overseen by Managing Director, Jez Hayter.
Julian Palfreyman, Chief Executive of Winterflood Securities commented, “Winterflood Securities is a firm committed to efficient and responsive liquidity provision, combined with classic trading values and modern technology. We wanted to create a visual identity to reflect that, enabling the Company to move into new markets and territories. Noesis has provided us with a brand, vision statement and supportive materials to facilitate this.”
Jez Hayter, Managing Director of Noesis said, “We have spent the past few months working with Winterflood Securities to identify the core vision and brand position of the firm. This has been realised through client perception studies, internal audits and a review of the current brand and marketing materials. The result is we have created an identity that reflects Winterflood’s position in the marketplace. The ‘W’ icon is a modern interpretation of the Company’s traditional core values – innovation, technology and growth.”
To compliment the branding exercise, Noesis will conduct a refresh of both the corporate and Investment Trusts websites and a roll out campaign comprising of updated marketing materials and advertising. These will be launched internally and externally through the remainder of 2009 and early 2010.
22
Oct
Oct
Bausch & Lomb Bespoke Mailer Campaign
As part of Noesis’ remit to refresh the Bausch & Lomb marketing materials, the team have come up with an unique mailer announcing Bausch & Lomb’s transition from using the glass to plastic lens packaging. Following surgical market feedback, the slider mailer announcing the new plastic vial was produced with the two straplines: ‘We’ve listened carefully’ and ‘Carefully packaged’ to not only highlight the acknowledgement of market sentiment, but also the ease of use of the new packaging. Including an overview of how to use the new packaging, each mailer has been translated into their respective language to be marketed to surgeons across Europe, ahead of the plastic vial launch.
20
Oct
Oct
Noesis Create Brand for Kenyan Furniture Company
Inspired by the art and architecture of Kenya, Noesis is happy to introduce the new brand for Mombasa Harbour Trading Company, the luxury importers of fine furniture and decorative arts. Throughout the brand development process we examined a number of different possibilities to capture the spirit of the country and it’s people and convey the objective of the company. Our main source of influence became the tradition of repeating patterns, which feature heavily in local and antique art and architecture.
The brand is created from a few simple elements repeated in different arrangements. We became quite fascinated with the property of such repeating patterns to form images not only in the positive but also in the negative space, thus creating an image, within an image, within an image…The more you examine such patterns the more different combinations and images you can see. It was a great opportunity to test our basic geometric skills and learn more about a different culture.
01
Oct
Oct
As Winter Approaches Noesis Begin New Identity Project
Noesis have been approached by August Farms to create an identity and web site for their Environmentally Sensitive Agricultural Contractors organisation. Noesis will work closely with the farm to develop an identity that best reflects the companies services, the team are looking into the opportunity to use the seasons in the branding through the possibility of changing the colours associated with the brand to match the current season and transferring that through the web site by offering the user the option of switching styles, in this case, seasons depending on their preference.
Come back soon to see some of the studio development
22
Sep
Sep
Ernie Els Advert Seeks New Horizons in Golf Course Architecture
Noesis has recently created a unique advert for the Ernie Els Design team which has been published in Golf Course Architecture magazine, the definitive source of information for the golf course architecture industry. “The brief was to come up with a concept for the new golf course development, Albany, located in the Bahamas. In conjunction with the strap line ‘A new horizon for the Bahamas’ we developed the concept of a rising golf ball, similar to that of a sun rising, characterising the exclusive opportunity for the Ernie Els design team and the growth of a new development for Albany.” commented Jay Parker, Creative.
The Noesis team are currently developing adverts for Ernie Els wines for ‘The Wine Spectator Magazine’ and Golf International to be published in November.