The Open 2017
Our Creative Director Jez was fortunate enough to attend The Open this year in Royal Birkdale, Liverpool. Not only was he there to support our two favourite players on the tour – Ernie Els and Branden Grace – but we were also launching and running a brand activation for MasterCard.
#ArnieWould a campaign by Mastercard embodies everything that the late, great Arnold Palmer stood for, we created a totem application for guests at the event to interact with, giving them the ability to share their fondest memories of Arnie as well as pledging some social media driven messages of support to friends and family.
The 4 day event went without a hitch despite the weather complicating matters. And our man Branden Grace even shot a major record so a great weekend overall!
For more information about the overall campaign check out this video that will give any golfer chills – Click Here to watch video