caxton-brand-book_blog

Upwards and Onwards with Caxton FX

Noesis have been working with Caxton FX, a UK currency exchange firm, to develop their visual identity and advise on their brand going forward.

We took on the brief to create and develop the visual identity which would be used across all outputs including print and digital adverts, website, newsletters and their new look app of which is to be launch in the coming months.

We have narrowed down a number of ideas to the final concept, using a footer block containing the logo and a divider line. From this, we created a set of brand guidelines containing description on usage of the visual identity system along with colours, typography, technical uses and applications.